Radio programmes win over millions of people in Tanzania to sustainability
Together with our partner Farm Radio International, we want to transform Tanzanian agriculture to be more sustainable. Print magazines and radio programmes are helping raise awareness among millions of farmers for promoting local varieties and avoiding artificial fertilizers and chemical pesticides.
Context: Lack of knowledge about sustainable farming techniques
Most farmers in Tanzania still practice conventional agriculture. But the excessive use of chemical pesticides and artificial fertilizers has led to soil degradation, lower fertility and increasing food insecurity over the years. This is compounded by irregular rainfall, limited financial resources for farming communities and a lack of knowledge about sustainable farming methods or agroecological practices.
Goals: Millions of people will work agroecologically
The overarching goal is to establish organic farming practices across all of Tanzania. This should increase the food security and independence of farmers and also contribute to healthier soils and more biodiversity.
In the next project phase, radio programmes will help raise awareness about sustainable farming methods among at least four million smallholder farmers, and at least 1.2 million of them are expected to actually apply agroecological practices by 2027. To achieve this, the number of participating radio stations will be increased from 5 to 15. All in all, the radio stations have a potential listenership of around 10 million people.
Auf einen Blick
Projektname:
Interactive radio
Projektland: Tanzania
Projektbudget in CHF:
602528
Teilnehmende: Smallholder farmers
Projektbetreuung:
Projektphase: 2024-2027
Partnerorganisationen:
Farm Radio International
In diesem Projekt stehen folgende Nachhaltigkeitsziele der UNO Agenda 2030 im Fokus:
Dieses Projekt wird von der Deza unterstützt.
Themen
«Together with our partner Farm Radio International, we want to transform Tanzanian agriculture to be more sustainable. Print magazines and radio programmes are helping raise awareness among millions of farmers for promoting local varieties and avoiding artificial fertilizers and chemical pesticides.»
Martin Schmid, programme manager and co-head of development projects at Biovision
Impact to date: coaching and feedback
The results of the first project phase are very promising. Not only were five radio stations professionally coached for three years and supported in creating hundreds of high-quality radio programmes about sustainable agriculture – over 80 groups of farmers were also given a GPS radio equipped with a recording device. The groups have been able to provide important inputs and comments to make the radio programmes even better and more efficient, and they can continue to do so . In a survey, over two million people stated that they had been made aware of agroecological farming methods.
Zahlen und Fakten zum Projekt
radio broadcasters will be coached and supervised in creating radio programmes
Over
have already been made aware of agroecology
An additional
radio programmes will be produced in the next project phase
Next steps: More stations, greater reach
One of the biggest challenges remains that the vast majority of media continue to promote conventional agriculture. Despite limited broadcasting time, the goal is to achieve an even greater impact and involve farmers even more. An important aspect of this is that ten more radio stations are now participating in the programme. This should increase its reach and, in turn, increase the influence of radio programmes that cover agriculture in Tanzania. An additional aim is to develop a self-supporting business model for agroecology radio programmes together with the individual radio stations.
Jetzt spenden
Ihre Spende ermöglicht Kleinbäuerinnen und Kleinbauern die Umstellung auf den biologischen Landbau und damit ein selbstbestimmtes Leben. Neben der Verbreitung ökologischer Anbaumethoden unterstützt Ihre Spende auch die weltweite Projektarbeit von Biovision.
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