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\t\t\t\t\t\t\t\t\t\t\tSabine Lerch has no illusions: \u201cChanging their own behaviour is one of the most difficult things people can attempt to do.\u201d The 36-year-old has nevertheless been enthusiastically involved in Biovision\u2019s\u00a0CLEVER<\/a>\u00a0awareness raising project for eight years, previously as head of the exhibition, now as head of the programme for Switzerland. During this time, she has learned that \u2013 if done correctly \u2013 awareness raising can definitely make a difference.<\/p> Letizia Manzambi, who is responsible for awareness raising programmes at\u00a0CEAS<\/a>, also firmly believes in the human capacity for change. Her work focuses mainly on energy, waste and food waste, and her main target group consists of school classes of children aged eight to twelve. An optimal supplement to Biovision: here, awareness raising work mainly concerns young people and adults, with a main focus on sustainable consumption (CLEVER exhibition<\/a>) and healthy soil (Sounding Soil<\/a>).<\/p> Biovision, like the CEAS, is striving to bring about a change in behaviour with its awareness programmes. But is that actually possible? Right at the outset, Sabine Lerch mentions one important advantage of working with children and young people: \u201cThey don\u2019t yet have fixed patterns of consumption behaviour and are still in a phase of self-discovery, which means they remain open to input.\u201d The best approach is generally to talk to them directly. And according to Sabine Lerch, awareness raising is most effective when it triggers an \u201caha\u201d effect: \u201cAha, mountain milk isn\u2019t from the Alps at all!\u201d or \u201cAha, the soil is alive!\u201d<\/p> But Letizia Manzambi and Sabine Lerch agree on one thing:\u00a0nothing can be achieved unless people are willing to get involved and reflect on their own behaviour.<\/strong>\u00a0It helps if they are exposed to a topic over and again. They also feel quite positive about this, because times are changing. \u201cTen years ago, hardly anyone was talking about sustainable consumption,\u201d says Sabine Lerch. \u201cNow, the subject is in the media every day.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Biovision is fully responsible for running the CLEVER project, including publicity, running the exhibition, finding suitable locations and its administration. The aim of the project is to\u00a0inform the Swiss population and make them aware\u00a0<\/b>of the impact of their patterns of consumption on human health and the health of the environment.<\/p> With the \u201cFive<\/b>\u00a0Golden Shopping Rules\u201d,\u00a0<\/b>it seeks to effect real change in purchase decisions made by visitors to CLEVER:<\/p>Mountain milk is not from the Alps at all!<\/h2>