Increased income thanks to crowdordering

24. December 2019

Martin Grossenbacher, Biovision

An innovative crowd-ordering project organized by Biovision, SAT and Gebana gives smallholder families from Morogoro, Tanzania, direct access to the market for their high-quality organically grown spices.

Biovision contributes its expertise in agro-ecological methods to helping small farming families in sub-Saharan Africa produce sufficient quantities of healthy food themselves. But in order to improve their living conditions, rural populations also depend on access to the market and fair prices for their products. This is why Biovision, in cooperation with our long-standing partner organisation Sustainable Agriculture Tanzania (SAT), and Gebana, a fair trade organization in Zurich, has developed the project “Crowd ordering for organic spices from Morogoro”.

Sustainable, fair, transparent: Crowd ordering

500 spice sets have to be sold in order for the transport to be worthwhile and the income to be actualised. The crowd-ordering campaign is based on this idea: Consumers order food together directly from the producers, making an advance payment for the sustainable, transparent and fair trade of the goods. The order window on the Gebana platform has been online since the beginning of November. After three weeks, around 100 spice sets have already been ordered. The sales campaign will continue until early 2020.

Website of Gebana (site in German only)

By purchasing a spice set, you enable smallholder families from Tanzania to export their products for the first time and create future prospects for them in agriculture.“

Co-Head of Development Projects

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